WSJ Catalysts of Change for Chrysler
This is a pitch deck for a six-part original video series that set out to explore the very human struggles within the American economy in human terms — with a lens focused sharply on the resident voices of the City of Detroit, where optimism is spawning rising tide of entrepreneurs, artisans and philanthropists. Documentary-style interviews are overlaid with data-rich animations, presented on an engaging channel page on the WSJ digital platform, with rising star ad units designed for syndication, to drive viewership.
Presentation cover:
Sponsors were offered the opportunity to own the full series or to sponsor a single episode. The series would live on a custom advertorial page on the WSJ Digital Network, and benefit from promotional units across the network, as well as from syndicated ad units that would traffic across the web. Below, a look at the series’ landing page:
Above: In addition to an episode overview, an infographic and social sharing tools would also appear beside sponsor’s ad units. Below, a billboard ad unit featuring the latest episode, with a scrollable list of available and upcoming episodes.
Below, a portrait ad unit promotes the series.
/ Creative Director, Executive Producer: Todd Gilmour / Editor: Andy Soble / Line Producer: Mike Romero / Video Production: Hiccup Media Web Developer: Kris Heireth / Production Designer: Armen Edgarian /