JAGUAR F-Type

For WSJ Magazine, this design explores a potential execution strategy for a three-part special ad section in partnership with Jaguar, to run once each issue for three months. To captivate the sophisticated global audience of the magazine, this concept focused on the inspirational luxury lifestyles of F-Type chief designer, Ian Callum; British author, Zadie Smith; and a trend-setting car collector who each embodied the spirit of the Jaguar F-Type. The execution artfully incorporated stunning product shots with editorial-style lifestyle photography to fit seamlessly between purely editorial pages of the magazine.

Interview with Jaguar F-Type Chief Designer Ian Callum on what inspired the aggressive new design.

Interview with Sadie Smith on her childhood, spanning New York and London, and what inspires her life as a best-selling author.

Interview with Jaguar collector Christian Jenny, on his favorite models within his vast collection, and what he's looking for in new editions.