CURIOSITY for fifth third bank
Fifth Third is a mid-sized bank serving midwestern-American communities. When the financial crisis struck the markets hard, Fifth Third was curious: How can we help make a difference?
My team was engaged to conceptualize, create and produce a new custom editorial platform that could evangelize their $32 billion commitment to helping their communities recover from the financial crisis.
The solution was a digital experience and print magazine that would together shine a light on the stories of people and organizations around the world who are making a real difference in people’s lives. The custom digital hub was created along with shareable video stories to drive traffic to the hub. Following is one of our feature stories, viewed across the platform.
Feature story video >
Additionally, a quarterly print edition was produced as a 24-page magazine, delivered to key client households, which also drove traffic to the digital edition.
FROM THE DARKROOM, A LIGHT // A look at the power of photographs as a catalyst for healing emotional wounds. Photo retoucher Becci Manson explains how she donates her skills to help tsunami victims restore precious memories. Watch as she discusses her photo rescue efforts and the impact on survivors of natural disasters.
FROM WILD TO WONDERFUL // A remarkable story of human-animal connections, in which we explore how rescued wolves and wolf dogs are connecting with at-risk kids — and learning valuable life skills from each other — through the work of one dedicated organization.