CANNES LION AWARDS for Starcom-Medialink
To amplify the excitement and insights at the explore the Cannes Lions Awards, WSJ Custom Studios sent me and a small team of producers to interview best and the brightest in brand marketing, with a lens focused directly at the intersection of creativity and technology.
Immediately following each 15-minute interview, we edited their insights into five themes that were published daily to custom digital ad units and a digital hub on the WSJ digital platform that was live throughout the week.
What's next / Technology in advertising
Russell Taylor, Kirk McDonald, Jeffery David, Penry Price, Sheldon Owen, Deanie Elsmer, Randall Rothenberg on Technology In Advertising
AGENTS OF CHANGE / CREATIVITY + TECH
Russell Taylor, Sheldon Owen, Brent Poer, Amanda Leet, Kirk McDonald, Peggy Conlon, Eliza Esquivel, Lisa Weinstein, Scot McLernon, Deanie Elsmer on Creativity & Technology.
Data-magination
Wenda Harris Millard, Steve Simpson, Nada Stirratt, Deanie Elsmer, Nathan Rosenberg, Eileen Carty on the ever-expanding value of Data.
Cannes-fessions
Ronda Carnegie, Wenda Harris Millard, Penry Price, Rene Rechtman, Jeffery David, Brent Poer, Nada Stirratt, Nathan Rosenberg dish on the scene – and the wine.
What's Next / Creativity + Experience
Ronda Carnegie, Lisa Weinstein, Jon Suarez-Davis on the growing importance of sharing experiences.
Big Picture / Story Building
Jesse Angelo, Laura Desmond, Michael Kassan, Rene Rechtman, Eric Channing Brown on the importance of allowing your story to build organically.
/ Creative Directors: Todd Gilmour, Tory Shobe / Line Producer: Kerry Girvin / Video Production: Guggenheim Productions /